Interactive Advertising & Campaign Design
Interactive · Motion · Visual Design
Designing for attention, interaction, and constraint.
Interactive advertising required complex ideas to work inside extremely constrained spaces: establish hierarchy immediately, communicate a message quickly, invite interaction, preserve brand identity, and adapt the experience across dramatically different dimensions. This collection brings together selected campaigns across automotive, entertainment, consumer products, financial services, and international markets.
More than banner production
The strongest projects involved more than resizing campaign artwork. Interactive formats introduced sequencing, state changes, animation, user actions, transitions, and spatial constraints that had to work together while preserving the campaign’s visual identity.
Campaign gallery
Entertainment campaigns offered opportunities to combine cinematic material with motion and interaction, extending a film’s visual identity into short-form digital experiences.
Entertainment
Big Hero 6 Skype Masthead
Entertainment · Rich Media · Motion
Film campaign creative extended into an interactive masthead format.
Vacation Expandable on MSN
Entertainment · Interactive Advertising
Entertainment campaign work combining film imagery, branded visual design, motion, and interactive content.
Disney Inside Out Expandable
Entertainment · Interactive Advertising
Character-driven expandable unit with a playful interaction premise.
Star Trek Billboard
Entertainment · Billboard · Motion
Large-format digital placement balancing cinematic brand assets and readable hierarchy.
Inside Out Skype Masthead
Disney · Rich Media · Visual Design
Three coordinated visuals for a character-driven interactive masthead.
Automotive
Toyota Camry Custom Header
Automotive · Digital Campaign
Automotive campaign design adapted to a custom digital media environment.
Toyota RAV4 Cinemagraph
Motion · Compositing · Digital Advertising
Motion and image reconstruction for an automotive digital campaign.
BMW i8 300×600 on MSN Japan
Automotive · International Campaign
International automotive creative adapted to a tall digital media format.
Ford F-150 Billboard on MSN
Automotive · Digital Campaign
Automotive billboard creative adapted to a wide digital media placement.
Consumer / Financial / International
Coca-Cola Skype Masthead — Japan
Consumer Brand · International Campaign
International masthead creative balancing brand clarity and compact message hierarchy.
Fanta Mini Game — Skype Brazil
Interactive Game · Consumer Brand
Interactive game concept designed for a constrained digital media placement.
American Express Billboard
Financial Services · Digital Advertising
Financial services campaign work focused on brand clarity and immediate visual hierarchy.
McDonald’s Filet-O-Fish 300×600 Game
Interactive Game · Consumer Brand
Interactive game concept using product imagery, play, and compact visual sequencing.
Designing within constraints
Advertising environments changed quickly, but the underlying design problems remain familiar: communicate clearly, establish hierarchy, earn attention, encourage interaction, protect the brand, and make the experience work within real technical constraints.