San Andreas Interactive Ad Concept
Concept Development · Storyboarding · Interactive · Motion · 3D
Building the idea before the campaign assets existed.
This project was developed as a pre-sales concept for an interactive in-ad game promoting the film San Andreas. Because the concept was created before the film’s promotional campaign had been released, the normal library of production stills, graphics, characters, and campaign assets did not yet exist. The starting point was essentially a single static background image.
Turning one asset into an experience
The challenge was to communicate a compelling interactive advertising idea without relying on a finished campaign identity or established library of visual assets. The interaction needed to be understandable from a storyboard, visually connected to the disaster-film premise, and polished enough to communicate what a finished execution could become.
From storyboard to interactive concept
I developed the experience by combining interaction concepts, storyboard sequences, compositing, motion graphics, and original 3D assets. A helicopter needed for the concept was modeled in Maya and integrated with the supplied environment through compositing and animation in After Effects.
Making ideas tangible
The project demonstrates an important part of creative concept work: an idea often needs to become tangible before all of the ideal assets or answers exist. Storyboarding, prototyping, visual design, and motion became tools for turning an early concept into something stakeholders could see, understand, and evaluate.
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